We worked with excellent Glasgow eatery Yippon to create a new visual identity across branding design, web design, packaging and signage, as well as menus, flyers, packaging, and printed collateral. This was a large-scale project that meant distilling their story into a large suite of design decisions - logo design, icons, colours, typography, textures, marques and even bits of language - and then using those fundamentals to inform every piece of collateral across their business, from the website to the food packaging.
Successful branding design is about knowing the story you’re trying to tell, and then finding every opportunity to help further it through tiny incremental design decisions. The goal of the project was to represent Yippon’s epic street food with a colourful and playful brand, and then to distil their incredible food into mouthwatering photography and video production. And the other goal was to eat as many salt and chilli chips as possible. Mission accomplished.






Branding Design, Web Design and Packaging for Yippon Glasgow
With the Yippon project, we wanted to push the design and the collateral in a youthful direction. Yippon is situated next to Strathclyde Uni and is popular with students; we wanted to run with something that was playful and modern-feeling, that might appeal to that section of their market. We leaned into icons and stickers, and tongue-in-cheek written copy, and bold orange and teal colour schemes; we emphasised the crossover between Asian-origin cuisine and Glasgow. This project of course started with branding design, but then a massive part of this project was graphic design across the entirety of their printed collateral - menus, stickers, cups, cutlery wrappers, take-away boxes and containers.
The web design and development project for Yippon was a quick one, because we also shot lots of food photography, and even handled video production for the brand in keeping with that energetic, youthful style. So between the branding design elements and all of the imagery that we shot for them, the website was being designed and developed on a great foundation. We ended up with a site that was striking, fast-loading, and full of personality - a perfect match for Yippon.