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Copywriting

Copywriting is a delicate art. It’s a process that many of our clients feel well positioned to handle themselves, especially for cost-cutting reasons. But being a capable writer is a very different discipline to writing copy that has commercial goals, and conforms to a website structure, and even meets SEO objectives. Fortunately, it’s one of our strong suits.

The Process

How Can I Make Sure My Copywriter Captures My Voice?

A brand’s voice is a crucial element of capturing a brand in language. It’s a key part of the process for us in our branding design services, and it’s equally important when it comes to copywriting. We have lots of processes for understanding the voice, and the tone, of your brand - and it’s a discussion that affects everything from the tagline of the business to your website copy, to the type of content you put on social media.

About Us

We Can Rebuild Him is a Copywriting Agency Based in Glasgow, Scotland.

We’ve been working with clients in Glasgow, throughout Scotland and across Europe since 2014, on all kinds of creative agency services. Copywriting is one part of the equation for us, and we’ve written branding and website copy for clients like Ubiquitous Chip, Big Bear Bakery, Doh, Eloping Lapland, Harper Scott Photo, Yippon, Niki Strbian in Finland, and many more. We’ve also worked with those clients and many more besides on branding design - and we’ve worked with household names like Dobbies Garden Centres, Arran Aromatics, CalMac Ferries and Highland Park Whisky to create social media content, video production and commercial photography- so we understand how all those creative and aesthetic pieces form part of a wider whole.

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How It Works

Is SEO or Keyword Research Included?

We offer website copywriting with keyword research and with SEO best practices in mind, so that when we create your copy, we’re optimising the written content of the site for your keyword goals, and we’re also researching those same keyword goals for potential volume and for competitive difficulty. We can also help you track your performance over time on search engines with automatic tracking technology.

This is distinct and separate from a dedicated SEO agency, in that we’re not offering ongoing blogging and maintenance services with SEO front and centre, and we’re also balancing SEO goals with other creative and aesthetic goals (and there is often a direct, zero-sum trade-off between the two). But what it does mean is that your website is being built and the content written with search engine optimization and performance front and centre in the planning, so that it’s set up in such a way that it can succeed when supplemented by other strategies like blogging, and backlink growth, etc.