Branding
A brand is, in the broadest sense, the story that exists in the world about a business. From the point of view of the business, it’s the words you’d like to put in the mouths of your customers; the values you want people to associate with you; the tone you want to strike, or the feeling you want to inspire. That’s your brand - and the degree to which you own or control it, depends on how well you can execute your storytelling. And, believe it or not, that process starts with graphic design.
How Do I Tell a Story With Branding?
The process of branding design is the creation of an aesthetic identity to represent your business, through the discipline of graphic design. And although it’s just one part of a much wider brand picture, it’s amazing the amount of communication that can be done through this process. The idea is that every aesthetic choice within your branding design - from the logo to the colour scheme, to the typography, to the marques, to the textures and illustrations and more - is an opportunity to tell another little piece of the story about your business.
We Can Rebuild Him is a Branding Design Agency Based in Glasgow, Scotland.
We’ve been helping businesses to distil their story into visual identities through the process of branding design since 2014 - that’s businesses in Glasgow, throughout Scotland, and across Europe. We’ve helped clients like Big Bear Bakery, Yippon, Doh Nuts and Eloping Lapland with their branding design; we’ve created custom branded websites for everybody from Ubiquitous Chip in Glasgow to Niki Strbian in Finland - and we’ve worked with household names like Dobbies Garden Centres, Arran Aromatics, CalMac Ferries and Tennents Lager on social media content, video production and commercial photography.
How Does a Branding Agency Differ From a Logo Designer?
Basically, logo design is one part of the larger overall process of branding design. Many small businesses believe that what they’re looking for starts and ends with a logo design, when in fact this is only a small part of a much larger project of distilling their business into a visual identity. But in essence, when we talk about branding design, we are talking at the most basic level about a process that includes logo design, and also includes a wider set of graphical decisions that, taken together, will form the bedrock of your aesthetic presentation, and serve as the jumping off point for your website design, packaging design, and more.
A branding design agency will tend to have a lot of experience working with businesses of various sizes, and they’ll tend to have a process for identifying the important parts of that story, and helping the business to articulate why those differential factors are meaningful to prospective customers - through positioning, through strategy, and through good old fashioned handsome graphic design. The logo that a branding design agency will create, will live harmoniously as part of a larger set of creative and aesthetic rules or guidelines, that often also encompass things like typography, colour schemes, and perhaps accompanying patterns, textures, marques, etc.